The AI roadmap is written. Adoption is the job.

I am Ramona Furter, applying for Associate Manager, AI Transformation at Dubai Chambers. Turning AI roadmaps into use cases people actually adopt is my current job at Swiss Post. This page is my application: your first pilot decision, worked on your real services, and the career behind it.

Ramona Furter

10+ yearsproduct, venture and growth leadership

+9%conversion on a CHF 100M+ e-commerce business, Ifolor

2 roundsraised in a founding team, WePractice, Migros Group

Your first agentic AI pilot is a choice. Here is how I would call it in week one.

On 5 June 2026 Dubai Chambers formed the Executive Committee for Agentic AI, weeks after Dubai set a two-year course to bring 295,000 companies into agentic AI. Your ad asks for the same thing in quieter words: identify and prioritize use cases, run pilots, monitor adoption. So instead of claiming I can do that, here is the first pilot decision, worked on three services you already run at scale.

Worked example. Service volumes are Dubai Chambers' published figures; pilot targets are illustrative.

Certificate of Origin pre-check

627,908 certificates in nine months of 2025

Pilot first. High volume, rule-based completeness checks, a measurable queue, and the officer keeps sign-off on every certificate.

New-member onboarding assistant

53,000+ new member companies in nine months of 2025

Redesign first. The answers members need live in scattered content today; an assistant on top of that automates confusion. Fix the source, then pilot.

Mediation case support

146 cases in H1 2025, AED 230M+ at stake

Not now. Low volume, high stakes, legal judgment. AI drafts case summaries at most; people decide.

The mediation ruling matters most. An AI program that can say no to a tempting use case is one the organization can trust.

The pilot
An assistant that reads each Certificate of Origin application for completeness before an officer confirms it. It assists the officer. It never issues.
Measured against
First-pass completeness rate and turnaround per certificate, baselined in week one. Illustrative target, set without inside knowledge and rebaselined in week two: a third fewer incomplete first submissions by day 60.
Governance
Officer sign-off stays on every certificate, and member data stays inside the Chamber's environment. Both written into the charter before anything is built.

The day-60 adoption gate

Every pilot I run has a gate with two honest outcomes. Read both.

Officers use the pre-check by choice, not by instruction. That is the only adoption signal worth reporting. The pilot scales toward member-facing pre-checks, and the next two pilots start with a written playbook instead of a blank page.

To the Executive Committee for Agentic AI: the first assistant is adopted, here is the measured before and after, and the second pilot is chartered.

I designed and built this application myself, from the research to this working page, with the same AI toolchain I would bring to Dubai Chambers.

Why I fit this role

01

This is my current job

You need the roadmap turned into prioritized, delivered use cases.

Receipt: at Swiss Post I lead AI business models as AI Project Lead: use-case sizing into a prioritised roadmap with KPIs, build-versus-buy calls, delivery from concept to launch.

02

I build agentic AI myself

You will sit between vendors, consultants and internal teams, and vendors talk fastest to people who cannot check their claims.

Receipt: Pedal Peak, my own live cycling platform, built end to end with AI tooling. I can read a vendor demo from the inside.

03

Adoption runs through people

Workshops, awareness sessions and change management are half the ad.

Receipt: at Die Mobiliar I coached cross-functional teams through market experiments; at Brixel I was the bridge between senior stakeholders at UBS and Baloise and the delivery team.

04

The honest read

Your minimum qualification names a technical Bachelor's degree. Mine is a BBA in Business Administration, with CAS Innovation and CAS Digital Marketing on top, and no PMP.

What I bring instead: ten years of shipped delivery, and AI depth earned by building, not certified. Your own preferred Master's list includes Business Administration, so I read the spirit of the requirement as: understand the technology well enough to lead it. I do.

The career behind it

Since Jan 2026
AI Project Lead, Business Development, Swiss Post, Zurich. AI-driven business models: use-case sizing into a prioritised roadmap with KPIs, business cases, delivery from concept to launch.
Aug to Dec 2025
In between jobs and own ventures. Cycling in Togo and Benin, then heads-down AI work: built smedium and its first client sites, grew Pedal Peak, went deep on LLM tooling.
Oct 2024 to Jul 2025
Senior Product Manager, Lead E-Commerce, Ifolor Group, Zurich. Owned the e-commerce ecosystem of a CHF 100M+ business, reporting to C-level: +9% conversion, +15% checkout step rate.
Jun 2023 to Sep 2024
Lead Project Manager, Brixel, Zurich. Owned partnerships with UBS and Baloise; the bridge between senior client stakeholders and the product team.
Mar 2020 to May 2023
Marketing & Growth Lead, Founding Team, WePractice, Sparrow Ventures / Migros Group. Two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
Sep 2019 to Sep 2022
Growth & Venture Builder, Sparrow Ventures, Zurich. Go-to-market for several internal ventures, from validation to scale-up.
Jan 2017 to Aug 2019
Intrapreneur, Innovation, Die Mobiliar, Bern. Market pilots from MVP to launch: Smide, XpertCheck, Lizzy. Coached cross-functional teams, managed external agencies.
2005 to 2016
Earlier career in product marketing and finance. Promena, Cruspi, Domaco, Kuoni and AMAG: brand portfolios, trade promotions, accounting discipline.

Download the CV as PDF

My first 90 days of your two-year plan

Days 1 to 14

Listen where the work happens

Sit with the service teams and business units, and map the use-case backlog against the Committee's two-year plan.

Days 15 to 45

Charter the first pilot

Baseline measured, governance written, build-versus-vendor decided, pilot live in assist mode.

Days 46 to 90

Read the gate honestly

The day-60 gate called as measured, an executive dashboard with adoption rates, the next two pilots chartered.